Frequently Asked Questions - Advertising

 

Table of Contents

Why advertise on the Internet?
Why advertise on USAIndians.com?
Who visits the USAIndians.com web site?
What do terms like "impressions,""hits," and "click-throughs" mean?
What kinds of advertising programs are offered by USAIndians.com?
How much does advertising at USAIndians.com cost?
What kind of click-through ratios can I expect?
Are there any restrictions?
What graphic formats, sizes, and technologies are allowed in my ad?
How do I ask a question that wasn't answered here?

Why advertise on the Internet?

There are lots of great reasons! The Internet is the fastest growing advertising segment in the world. That's because Web advertising offers advantages that can't be matched by conventional methods such as television, radio, or print. Advantages like high market segmentation, more accurate statistics, and lower cost. 
Internet advertising has tremendous communications power. Banner advertising has been proven to increase consumer recall and brand recognition.

Did you know?

- That nearly all of the ad awareness impact measured (94%) was generated without click-through to the advertiser's site?
- That online advertising is more likely to be noticed than television advertising?

 

 

 

Why advertise on USAIndians.com?

USAIndians.com is one of your best choices for advertising on the Web and attract Indian Americans for a number of reasons. Advertising with us is easy, effective, and affordable. You'll find that we offer an unparalleled dedication to serving our advertising clients that you won't find at other major Web sites. We work with our clients to help customize their campaign to match their products with our users. There is simply no better place on the Internet to advertise than USAIndians.com, if you want to attract Indian Americans.

Who visits the USAIndians.com site?

Like other major Web sites, USAIndians.com gets an enormous amount of Web traffic - but our Web traffic is mostly Indians in USA. Our visitors come to USAIndians.com to stay up to date with the online Indian American community.

What do terms like "impressions," "hits," and "click-throughs" mean?

Some of the terms used in Internet advertising are rather confusing. Here are a few of the important ones: Impressions is the number of times a visitor sees a page (and an advertisement) on the Web site. Banner advertising prices at USAIndians.com are based on impressions. Hits simply refer to the number of times a server is accessed. A Click-through occurs when a visitor clicks on an advertisement, thereby linking the visitor to the advertiser's Web site. The Click-through Ratio is a mathematical term that indicates the success of an advertisement. This is obtained by dividing click-throughs by total impressions. The quality and content of an ad greatly affects this ratio.

What kinds of advertising programs are offered by USAIndians.com?

For complete list of advertising programs offered by USAIndians.com, please click here

How much does advertising at USAIndians.com cost?

For a complete list of current advertising prices, please check our rate card.

What kind of click-through ratios can I expect?

Click-through ratios (which measure the success of an advertisement by dividing click-throughs by total impressions) vary greatly depending on a number of factors: the type of company, brand recognition, product, product offering, the ad banner creative itself, and the freshness of the ad banner. Our advertising staff can work with you to help create an ad that will generate high click-through ratios among our visitors.

Are there any restrictions?

USAIndians.com reserves all rights to refuse any advertising request. Also we reserve the right to cancel advertisements that do not fulfill the obligations set forth in the advertising agreement. Currently USAIndians.com does not accept advertising requests from organizations selling products or services related to alcohol, tobacco, firearms, or adult material.

What graphic formats, types, sizes, and technologies are allowed in my ad?

For a complete list of technical specifications for USAIndians.com advertising programs, please see our technical specifications page.

How do I ask a question that wasn't answered here?

If you have further advertising questions, or if you're ready to advertise with us, please feel free to E-mail us at ads@usaindians.com.